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What is Strategy in Motion?

Strategy in Motion is the practice of turning vision into action in a way that allows growth to happen naturally and sustainably.

01 Immersive

Strategy should be felt, not just written. I get close enough to understand what actually matters.

02 Collaborative.

You bring the vision. I bring the structure. Together, we make it executable.

03 Sustainable

Sustainable growth respects your energy, your people, and your long game.

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About Kayla

Strategy. Activism. Connection.

I’m Kayla, a community engagement and integrated marketing strategist helping wellness-led brands grow through people-first, data-backed strategy.

From Black-owned gyms and yoga studios in Everett to independent trainers in Tacoma, I partner with leaders who want growth that actually lasts through visibility and belonging.

Empowering Our Communities

KR Creative began as—and continues to be—a passion project rooted in lived experience.

 

In a world shaped by algorithms, extractive marketing, and systems not built with us in mind, I use my skills to help build something different where you can lean into your humanity and community. 
 

My work centers Black and global-majority-led fitness and wellness brands because real growth starts with belonging. I know what it's like to be asked to fight for space that was never meant to hold you and I want us to create something that will be sustainable for you and your people.

 

My goal is to empower you to be able to run your business and not get caught up in "quick fixes" and marketing ads. No one knows your business better than you, and I'm here to ensure you have all the tools you need to succeed, long after we're done working together.

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How I work:

I don't believe in quick fixes or strategies that cause burn out. 

I believe in: 

  • people-first systems

  • honest, direct conversations

  • community trust as a growth lever

  • strategy that fits your reality

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My role isn't to take over your business. I'm here to help you see it more clearly, move with intention, and build something your people want to be a part of.

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KR Creative is best suited for wellness-led, community-centered businesses that value people over shortcuts and sustainability over scale-at-all-costs.

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