meet kayla.
Strategist. activist. Connector.
I believe community is everything. Community is what makes people stay, grow, and feel like they belong.
In the world of fitness, community is more than a buzzword. It’s the difference between a guest and a member, a follower and a true advocate.
My work is about helping fitness brands build that kind of connection—authentic, sustainable, rooted in trust—because real growth starts with belonging.
I prioritize working with BIPOC-led businesses because I know what it’s like to be the only one or asked to fight for a seat at the table. I’m not here to beg for space—I’m here to help us build our own table.
And our own d*mn chairs.
KR Creative: Strategy in Motion helps your business do more than just sell classes.
I offer community engagement and event strategy as a core part of brand marketing—because connection is the best kind of promotion.
you can expect me to bring:
Curiosity
I ask thoughtful questions and seek insight from all angles. Everyone has unique needs and building an effective strategy starts with making people feel seen, heard, and cared for.
collaboration
This isn’t a one-sided service. We co-create your strategy together so that what we build is sustainable, aligned, and something you can carry forward with confidence.
Strategy
Every decision has intention. I don’t do fluff, busywork, or random posting. Everything we create has a purpose and a “why” behind it.
laughter
I believe joy is strategy. Laughing together builds trust, connection, and momentum — and I do it a lot. My motto? Everything is for fun. And I mean that.
Working with me is like having your own personal chatgpt—minus the fear of a robot takeover.
…And i’ll need snacks and sleep.
You get thoughtful strategy rooted in lived experience, creative problem-solving, and someone who can help you go from “I have an idea…” to “Here’s the plan.” I ask the right questions, challenge you (kindly), and help you build something that actually works for your community.
Let’s Build Together.
If you’re ready to grow your community in a way that feels real (aligned, impactful, and unapologetically you), let’s get to work.